In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.

Bestselling author Edward M. Hallowell, MD, the world’s leading expert on ADD and ADHD, has set his sights on a new goal: helping people feel more in control and productive at work. You know the feeling: you can’t focus; you feel increasingly overwhelmed by a mix of nonstop demands and technology that seems to be moving at the speed of light; and you’re frustrated just trying to get everything done well—and on time. Not only is this taking a toll on performance, it’s impacting your sense of well-being outside the office. It’s time to reclaim control.

Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.

Unlike any other MIS text, Business Driven Technology, 9e,discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in the text first addresses the business needs and then addresses the technology that supports those needs.